Customer Segment

Type: Information Object

Status: Active
Industry Sector: Retail & Wholesale Trade
Sensitivity Level: Internal
Personal Information: PII

Description:
A distinct group of customers sharing common characteristics. Used to enable targeted marketing.

Accessed by Application(s):

• Campaign Management Application
• Customer Loyalty Application

 Yes

Attributes

Order	Name	Description	Type	Cardinality	Example value
1	Segment ID	Unique identifier for the customer segment	GUID	Mandatory	C71e9832-8f30-4f9e-939a-4a2db122a8f9
2	Name	Descriptive name of the customer segment	String	Mandatory	High-Value Repeat Customers
3	Segment Type	Classification based on segmentation method	Enumeration	Optional	Demographic
4	Status	Indicates whether the segment is currently in use	Enumeration	Mandatory	Active
5	Creation Date & Time	Date &time when the segment was defined	Date & Time	Mandatory
6	Criteria	Conditions used to define membership in the segment	String	Mandatory	Annual spend above $5,000 and more than 5 transactions per year
7	Description	Summary of the criteria and purpose of the segment	String	Optional	Customers with frequent purchases and high lifetime value

 Yes
 
 Active
 PII
 Internal
 Retail & Wholesale Trade
 A distinct group of customers sharing common characteristics. Used to enable targeted marketing.

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