Marketing Management

Type: Capability
Status: Active
Industry Sector: Enterprise Core
Parent Capability: Customer Management

Description:
Management of market communication, campaign planning and demand-facing engagement across channels.

Child Capabilities:

• Brand Management
• Event & Sponsorship Management
• Market Analysis Management
• Marketing Campaign Management
• Marketing Strategy Development

Realized by Process(es):

Manage Marketing
Manage Social Media
Monitor Social Engagement
Publish Social Content

✏️ Edit

ActiveEnterprise CoreCustomer Management