Customer Management

Type: Capability
Status: Active
Industry Sector: Enterprise Core
Parent Capability: None

Description:
Management of customer relationships and customer master data across the customer lifecycle.

Child Capabilities:

• Customer Loyalty Management
• Customer Segmentation
• Customer Service Management
• Marketing Management

Realized by Process(es):

Manage Customer
Manage Customer Acquisition
Manage Customer Consent
Manage Customer Information
Manage Digital Experience
Optimize Digital Experience
Personalize Customer Interaction

✏️ Edit

ActiveEnterprise Core