Customer Loyalty Management
From SPEAR
Type: Capability
Status: Active
Industry Sector: Retail & Wholesale Trade
Parent Capability: Customer Management
Status: Active
Industry Sector: Retail & Wholesale Trade
Parent Capability: Customer Management
Description:
The management of programs intended to increase customer loyalty. Involves tracking customer, rewarding actions and personalizing contents and offers.
The management of programs intended to increase customer loyalty. Involves tracking customer, rewarding actions and personalizing contents and offers.
