Manage Customer Loyalty
From SPEAR
Type: Process
Status: Active
Industry Sector: Retail & Wholesale Trade
Description:
Design and operate reward schemes that build engagement and long-term customer retention.
Parent Process: Manage Customer
Subprocesses:
None
Served by Application(s):
Realizes Capabilities:
Uses Information Object(s):
Performed by Role(s):
Triggers Process(es):
