Customer Segmentation
From SPEAR
Type: Capability
Status: Active
Industry Sector: Retail & Wholesale Trade
Parent Capability: Customer Management
Status: Active
Industry Sector: Retail & Wholesale Trade
Parent Capability: Customer Management
Description:
The ability to analyze and group customers based on shared characteristics. The customer segment can be used in targeted marketing.
The ability to analyze and group customers based on shared characteristics. The customer segment can be used in targeted marketing.
