Manage Customer Segment

Type: Process
Status: Active
Industry Sector: Retail & Wholesale Trade

Description:

Grouping of customers based on shared characteristics to enable targeted marketing.

Parent Process: Manage Customer

Subprocesses:

None

Served by Application(s):

None

Realizes Capabilities:

Customer Segmentation

Uses Information Object(s):

Customer Segment
Customer

Performed by Role(s):

Marketing Manager

Triggers Process(es):

Develop Marketing Strategy
Manage Assortment
Manage Pricing Strategy
Manage Marketing Campaign

Active Manage Customer Retail & Wholesale Trade Customer Segmentation Marketing Manager

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