Develop Marketing Strategy

Type: Process
Status: Active
Industry Sector: Retail & Wholesale Trade

Description:

Definition and development of marketing goals, positioning and go-to-market strategies based on market and customer analysis.

Parent Process: Manage Marketing

Subprocesses:

None

Served by Application(s):

Campaign Management Application

Realizes Capabilities:

Marketing Strategy Development

Uses Information Object(s):

Customer Segment
Campaign
Product

Performed by Role(s):

Marketing Manager

Triggers Process(es):

Manage Marketing Campaign
Manage Brand
Manage Event & Sponsorship
Manage Customer Acquisition

Active Manage Marketing Retail & Wholesale Trade Marketing Strategy Development Marketing Manager

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