Manage Customer Acquisition

Type: Process
Status: Active
Industry Sector: Retail & Wholesale Trade

Description:

Identification and engagement of new customers through targeted campaigns.

Parent Process: Manage Customer

Subprocesses:

None

Served by Application(s):

None

Realizes Capabilities:

Customer Management

Uses Information Object(s):

Customer Interaction
Customer Recruitment Opportunity
Customer

Performed by Role(s):

Marketing Manager
Customer Service Manager

Triggers Process(es):

Manage Customer Information
Manage Customer Consent
Manage Customer Segment
Sell Product

Active Manage Customer Retail & Wholesale Trade Customer Management Marketing ManagerCustomer Service Manager

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