Execute Marketing

Type: Process
Status: Active
Industry Sector: Retail & Wholesale Trade

Description:

Execution of marketing activities.

Parent Process: Manage Marketing

Subprocesses:

None

Served by Application(s):

Campaign Management Application

Realizes Capabilities:

Marketing Campaign Management

Uses Information Object(s):

Campaign
Customer
Store

Performed by Role(s):

Marketing Manager

Triggers Process(es):

Manage Customer Acquisition
Manage Customer Loyalty
Sell Product Online
Sell Product in Store

Active Manage Marketing Retail & Wholesale Trade Marketing Campaign Management Marketing Manager

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